Mahindra Satyam, a leading global consulting and IT service provider, has launched Mobile Couponing Platform.This ready-made solution allows retailers to deliver multiple, targeted marketing campaigns and gives customers access to coupon offers and information, on-the-go, via their mobile phones. The Mobile Couponing Platform enables retailers to better understand their customers, and to drive product purchases through tailored offers that can be redeemed against products in selected stores.[advt]
The solution works by sending customers a Unique Identification Number (UID) and loyalty ID via text message/barcode message, enabling them to use their mobile phone to access the couponing application, and select coupon preferences that can then be used in specific retail outlets. Offers can be scanned directly from the mobile handset, allowing customers to redeem coupons on purchased items.
The offers made can be directly scanned from the mobile handset, allowing customers to redeem coupons on purchased items. Also, the platform allows users to set their preferences and monitor the amount they have saved over a period of time.[source]
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