In a bid to offer music 24×7, this time, Vh1 has joined hands with Hungama Mobiles to launch ‘Vh1 Radio Gaga’ – India’s coolest mobile radio service now available for Airtel mobile customers.
With this, Vh1 fans get a chance to tune in to their favourite international song anytime of the day on Airtel. To subscribe to the all new ‘Vh1 Radio Gaga’ on their mobile phones, Airtel mobile customers can now dial the hotline number 55841 and get set to hear foot tapping numbers from Vh1’s four definitive categories – Vh1 Top 10, Vh1 Hip Hop Hustle, Vh1 Rock Rules and Vh1 Classic. These tracks are specially handpicked for Vh1 fans to provide the best of Hollywood music entertainment.
Through this unique venture, Vh1 extends its presence beyond television and online media to the mobile platform by providing its fans an experience on the go! With this unique experience, Vh1 has set a platform for its fans that connects with them all throughout the day. Now tune into your favourtie song, just a call away from your Airtel mobile! So just dial and go GAGA over the uber cool artists and songs only with Vh1!
Speaking about this initiative, Ferzad Palia, Channel Head – Vh1 India says,
“We always aimed at providing our audience a platform through which they can listen to their favourite tracks 24×7. Through ‘Vh1 Radio Gaga’, Airtel subscribers can tune to their favourite song and enjoy the best of Vh1 music on the run! I am certain all the music lovers and Vh1 fans will be thrilled to have this facility on their mobile phones and sing out loud!”
Commenting on the service, Albert Almeida, COO, Hungama Mobile, said,
“Historically international music has not been promoted as heavily as other genres of music content. In spite of this consumption of International music on mobile constitutes 5% to 7% of the overall music. This number has largely been on the back off growing interest among the young upwardly mobile audiences who have actively sought this content. With the VH1 Radio Gaga service and the powerful reach of Airtel there is no better way to grow this genre of music and Hungama is committed to doing just this by powering this service via its platform and content.”