The GSMA (GSM Association) announced the winners of the Global Mobile Awards at the 2010 Mobile World Congress in Barcelona. BlackBerry Enterprise Server v5.0 from RIM (Research In Motion) won the Best Mobile Enterprise Product or Service award, Kenya won the Government Leadership Award, and Steve Jobs won the Mobile Industry Personality of the Year as Voted for by the Media.
The awards presentation included the winners of 19 categories, covering Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment and at the evening event two highlight awards were presented, the Best Mobile Handset and the Chairman’s Award for outstanding contribution to the growth and success of the mobile industry.
Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.
THE 2010 GLOBAL MOBILE AWARD WINNERS
Best Mobile Game: Iricom – The Last City – Fight For Your Life!
Best Mobile Music Service: Odyssey Music Group – Deezer
Best Mobile Advertising or Marketing: CLANMO GmbH and OgilvyOne – The IKEA PS Mobile Interior Planning Tool
Best Mobile TV Service: CBS Mobile – TV.COM
Best Mobile Location Based Advertising Campaign: R/GA – Nokia viNe
Best Mobile Enterprise Product or Service: Research In Motion – BlackBerry Enterprise Server v5.0
Best Mobile Internet Service: adaffix Gmbh – YELLIX
Best Mobile Money Service: Safaricom – M-PESA (bulk payment & utility bill) extension to service
Best Use of Mobile for Social and Economic Development: Grameen Foundation, MTN Uganda, and Google – The Grameen Foundation Application Laboratory (AppLab)
Best Mobile Money for the Unbanked Service: Zain Bahrain B.S.C – ZAP
The Green Mobile Award for Best Green Programme, Product or Initiative: VNL – VNL’s solar-powered GSM base station
Green Network Award: Mocambique Celular S.A.R.L (mcel) – Eco Naturalmente (Naturally Thinking Green)
Best Network Technology Advance: SkyCross Inc – SkyCross iMAT (isolated mode antenna technology) Antennas
Best Service Delivery Platform: Huawei Technologies Co Ltd – Huawei SDP solution
Best Billing & Customer Care Solution: Mobile TeleSystems (MTS) – You Individual Optimal Tariff Plan
Best Mobile Technology Breakthrough: Orange – Mobile High Definition (HD) Voice
Best Mobile Handset or Device: HTC – HTC Hero
Best Mobile Connected Device (non-handsets): Novatel Wireless Inc. – MiFi Intelligent Mobile Hotspot
Government Leadership Award: Kenya
GSMA Chairman’s Award: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP
Mobile Industry Personality of the Year as Voted for by the Media: Steve Jobs, Co-Founder and CEO Apple