Google as a part of expanding their content offering, introduced Google Currents, a new application for Android devices, iPads and iPhones that lets you explore online magazines and other content with the swipe of a finger. It is a free & fast magazine-like editions for your tablet & phone.
Google Currents is now available for download in Android Market and the Apple App Store for US users.
Google Currents delivers beautiful magazine-like editions to your tablet and smartphone for high speed offline reading. Editions are all free and include:
[advt]Publisher editions – Publishers such as Forbes, Techcrunch, Saveur, Popular Science, Good, 500px, Fast Company and more have produced hundreds of editions including in-depth articles, videos, fine photography, slideshows, live-maps, and social streams.
Google trending editions – Google Currents uses Google search technology to hourly build a set of editions tracking the five most recent trending stories in categories such as world, entertainment, sports, science, and more. Each story is presented through a fresh edition of articles, videos, and pictures
Your favorite blogs and feeds – Instantly, turn your Google Reader subscriptions, or any of your favorite blogs/feeds into a beautiful edition with a magazine feel.
Introducing Google Currents – Video
Ready for consumers
GOogle have worked with more than 150 publishing partners to offer full-length articles from more than 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post, Fast Company and more. Content is optimized for smartphones and tablets, allowing you to intuitively navigate between words, pictures and video on large and small screens alike, even if you’re offline.
To get started, simply download the app and choose the publications you want to subscribe to for free. You can also add RSS, video and photo feeds, public Google+ streams and Google Reader subscriptions you’re already following. In addition to consuming your favorite media, you can also use the trending tab to discover related content that matches your tastes.
Ready for publishers
Alongside Google Currents, Google is also launching a self-service platform that gives publishers the flexibility to design, brand and customize their web content. For example, if you’re a small regional news outlet, a non-profit organization without access to a mobile development team, or a national TV network with web content, you can effortlessly create hands-on digital publications for Google Currents.
Each edition is available for high speed offline reading, and provides quick-touch sharing. Google Currents self-adapts to differently sized phones and tablets, with your subscriptions synchronized across devices. Google Currents – a reading experience not to be missed.
Google Currents is integrated with Google+ so users can share articles or videos they’ve enjoyed with their circles. Publishers can also associate their account with Google Analytics in order to increase their awareness of consumers’ content preferences, device use and geographic distribution.