Tata Docomo GSM cellular teleservice providers introducing Blood Helpline Service among its customers. This is first of its kind services in India.
Bloodline Club is a service exclusively for TATA DOCOMO customers where they can seek or give help for any blood requirements under medical emergency. Blood Helpline Service will be an effective medium between the needy and the blood donor.[advt]
TATA DOCOMO customers can join Bloodline Club by sending an SMS JOIN to 54321 (toll free). Customer will receive a confirmation message. In case of immediate blood requirement subscribers can effectively take advantage of the service by sending an SMS NEED to 54321 charged at Rs 3/- per SMS. All fellow Bloodline members, whose blood group and pin code will match the requirement, will receive an alert message to help the member in need.
The service is open to non-registered TATA DOCOMO users as well. At the time of need, they can request for blood by sending the same NEED to 54321, even if they have not joined as a virtual member of the Bloodline Club.
Speaking on the launch of New Service, Mr. Rishi Mohan Malhotra, Head VAS, Tata DOCOMO:
“At TATA DOCOMO, social responsibility initiatives such as ‘Bloodline Club’ service are aligned with our constant efforts to create and bring value to the lives of our customers. This service was launched keeping in mind that blood donation is more often an acute medical emergency and using the SMS gateway to provide this service helps giver and the donor solve their problems instantaneously. We are confident that this service will go a long way in offering support to TATA DOCOMO customers, because help provided at the right time can save someone’s life.”