Asia Pacific-based businesses or global businesses with customers based in Asia can now leverage the Amazon Web Services (AWS) suite of infrastructure web services to build their businesses and run their applications in the cloud. Prior to today, the AWS platform has been available from datacenters in the U.S. and Europe. The first AWS Asia Pacific Region is located in Singapore.
Before AWS launched in 2006, businesses would take on the massive capital investment of building their own infrastructure or contract with a vendor for a fixed amount of datacenter capacity that they might or might not use. This choice meant either paying for wasted capacity or having to worry that the amount of capacity they forecasted was insufficient to keep pace with their growth. Businesses spent time and money managing their own datacenter or a co-location facility, which meant time not spent on growing their actual business or differentiating their offering for customers.
When it launched in 2006, AWS offered a completely new way to run virtually any business that used technology—incur no up-front expenses or long-term commitments, turn capital expense into variable operating expense, pay only for what you use, add or shed resources as quickly as you wish, free up scarce engineering resources from the undifferentiated heavy lifting of running your own infrastructure—all without sacrificing operational performance, reliability, or security.
Companies ranging in size from start-ups to large enterprises in over 190 countries around the world are using AWS today. For example, NASA’s Jet Propulsion Laboratory is using AWS for its e4 Mars Rover Application, which acts as a platform to massively parallelize the analysis of telemetry and images from the Mars Rovers; global pharmaceutical company Eli Lilly is using AWS to provide computational pipelines to scientists across the globe for a number of tasks, ranging from sequence database searching to protein structure prediction and virtual screening. In addition to a broad and global customer base, AWS has a vast partner community that offers customers many different options and flexibility for using AWS. Partners such as Red Hat, Oracle, Sun, MySQL, IBM, salesforce.com and RightScale along with consultancies such as Capgemini, Deloitte, Accenture, Tata Consultancy Services and Patni Computer Systems are helping companies all over the world take their businesses to the AWS cloud.
Many businesses and developers in India are already using AWS. Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. Rediff.com have been using AWS for quite some time, specifically to process their high compute on demand jobs such as data mining and analytics.
Developers and businesses can access AWS services from the new “Singapore” Availability Zones, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Relational Database Service (Amazon RDS), Amazon Simple Queue Service (Amazon SQS), Amazon CloudFront, Amazon CloudWatch and Amazon Simple Notification Service (Amazon SNS). More details on each of these services and specific pricing for each is available at http://aws.amazon.com/products/.
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