Bharti Airtel announced that its customers will be able to access Twitter on their mobile phones for free till 1st March 2012 even without activating GPRS. This limited period Twitter offer by Airtel is a first-of-its-kind initiative in India which allows customers to enjoy free access to Twitter through web browsers (by visiting http://mobile.twitter.com) and enjoy posting Tweets, keeping up with news and what’s happening in the world, and following friends, celebrities etc,and more.
What’s more, even without activating GPRS, Airtel mobile customers can sign up for Twitter or subscribe to SMS updates of specific users (via short code 53000) on their mobile phones free for the period of this offer.
Ways to enjoy free Twitter access on Airtel till 1st March 2012
- Twitter mobile website: Visit mobile.twitter.com (with or without GPRS subscription), follow simple sign up process by entering your mobile number and start using!
- Create new account on Twitter on SMS: SMS ‘START’ to 53000, upon receiving reply – SMS ‘SIGNUP’ to 53000. Next, type a username (unique and less than 15 characters) and send that to 53000. Once Twitter approves your username, you will get a confirmation message, prompting you to SMS a chosen password to 53000. On completion of this process, your Twitter account will be created. Sign up is only required if a user wants to tweet
- Follow specific Twitter users on SMS: To receive updates from a specific user, SMS ‘Follow ’ to 53000. Users can follow others on Twitter on SMS even without having a Twitter account of their own
Mr. N Rajaram, Chief Marketing Officer – Consumer Business, Bharti Airtel said,
“Today’s discerning Indian customer is increasingly relying on the mobile device for accessing everything from emails to music to social networks. In conjunction with this trend, we are pleased to introduce 90 days of free access to Twitter for mobile users in India — first on Airtel. With this, 170 million+ Airtel mobile customers will now potentially be able to enjoy Twitter’s rich interface on their mobile web browsers or access updates posted by specific users through SMS notifications free of charge. This initiative will introduce new users to an exciting world of possibilities that mobile internet enables, thus providing an impetus to data services market”. He added, “Airtel has always been committed to delivering experiences that are innovative and relevant for customers. This launch reinforces our focus on this promise and adds to our list of many industry firsts”.