Bharti Airtel, a leading global telecommunications company, unveiled a new identity (logo) – a shared worldwide vision across its operations in 19 countries in Asia and Africa.
The airtel signature tune has also been refreshed by A R Rahman making it youthful and dynamic in line with the new visual identity.
For its customers in India, airtel also announced that it was on course to launch its 3G services by the end of the year.
From the birth of the brand as a single city operation in India, airtel has truly gone global today with the creation of a single and unified identity across the world. Airtel has crossed the significant milestone of 200 million customers globally, reinforcing its leadership position in global telecom.
According to Airtel,
“The new face of airtel is youthful, international, inclusive and dynamic – representing the journey of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to embrace everything that is new. The red colour, which is an integral part of the brand, continues to represent the energy and dynamism that has made airtel the success it is today. The new curved addition to the logo is a symbol which will help ensure instant recognition across diverse international markets. “
Hear Airtel’s New Signature Tune