According to press release by Gartner Inc, worldwide mobile device sales to end users totaled 325.6 million units in the second quarter (Q2) of 2010, a 13.8 percent increase from the same period in 2009.
Smartphone sales to end users accounted for 19 percent of worldwide mobile device sales, an increase of 50.5 percent from the second quarter of 2009. But the average selling prices (ASPs) were lower than expected and margins fell, mainly due to intense competition. In the second quarter of this 2010, HTC made its debut in the top 10 worldwide ranking. This reflects the popularity of its Android portfolio.
Worldwide Mobile Device Sales in 2Q10
| Company | 2Q10
Units |
2Q10 Market Share (%) | 2Q09
Units |
2Q09 Market Share (%) |
|---|---|---|---|---|
| Nokia | 111,473.8 | 34.2 | 105,413.4 | 36.8 |
| Samsung | 65,328.2 | 20.1 | 55,430.1 | 19.3 |
| LG | 29,366.7 | 9.0 | 30,497.0 | 10.7 |
| Research In Motion | 11,228.8 | 3.4 | 7,678.9 | 2.7 |
| Sony Ericsson | 11,008.5 | 3.4 | 13,574.3 | 4.7 |
| Motorola | 9,109.4 | 2.8 | 15,947.8 | 5.6 |
| Apple | 8,743.0 | 2.7 | 5,434.7 | 1.9 |
| HTC | 5,908.8 | 1.8 | 2,471.0 | 0.9 |
| ZTE | 5,545.8 | 1.7 | 3,697.9 | 1.3 |
| G’Five | 5,208.6 | 1.6 | NA | NA |
| Others | 62,635.2 | 19.30 | 45,977.2 | 16.1 |
| Total | 325,556.8 | 100.0 | 286,122.3 | 100.0 |
Source: Gartner (August 2010)
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In the second quarter of 2010, Nokia’s mobile device sales to end users reached 111.5 million units and a share of 34.2 percent. Nokia’s economies of sales and excellent distribution enabled it to hold onto the top spot in the mobile device market. But good quality, well-priced products were not enough to maintain Nokia’s leadership in the high-end sector. This caused Nokia to lose 2.6 percentage points year-on-year.
Samsung sold 65.3 million devices in the second quarter of 2010 that translated into a 20.1 percent market share. Although Samsung’s sales were strong in developing markets, its shift in product mix caused an overall decline in ASP. Samsung will also be one of the first manufacturers to bring Windows Phone 7 devices to market, in time for the fourth quarter of 2010.
Research In Motion (RIM)’s mobile device sales to end users reached 11.2 million units in the second quarter of 2010, with a share of 3.4 percent this quarter. New devices running BlackBerry OS 6.0 — such as RIM’s first touchscreen qwerty slider, the Torch — will be available from the third quarter of 2010.
Worldwide Smartphone Sales by Operating System in 2Q10
| Operating System | 2Q10
Units |
2Q10 Market Share (%) | 2Q09
Units |
2Q09 Market Share (%) |
|---|---|---|---|---|
| Symbian | 25,386.8 | 41.2 | 20,880.8 | 51.0 |
| Research In Motion | 11,228.8 | 18.2 | 7,782.2 | 19.0 |
| Android | 10,606.1 | 17.2 | 755.9 | 1.8 |
| iOS | 8,743.0 | 14.2 | 5,325.0 | 13.0 |
| Microsoft Windows Mobile | 3,096.4 | 5.0 | 3,829.7 | 9.3 |
| Linux | 1,503.1 | 2.4 | 1,901.1 | 4.6 |
| Other OSs | 1,084.8 | 1.8 | 497.1 | 1.2 |
| Total | 61,649.1 | 100.0 | 40,971.8 | 100.0 |
Source: Gartner (August 2010)
In the smartphone operating system market, Android expanded rapidly in the 2Q10, overtaking Apple iPhone OS to become the third-most-popular OS in the world. In the U.S., it also overtook RIM’s OS to become the No. 1 smartphone OS in this region.
Smartphone sales to end users totaled 61.6 million units in the 2Q10, a 50.5% increase from the same period in 2009. The top four smartphone OS vendors exhibited growth in the 2Q10, and accounted for 91 percent of the worldwide smartphone OS market, up 6 percent year-on-year.
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