According to the study by Comscore on the online travel industry reaveals that the number of visitors to Travel sites increased 32 percent in the past year to 18.5 million visitors as more Indians turned to the web for their travel needs. The study is based on data from its comScore Media Metrix service. Indian Railways had 8.4 million visitors in 2010 and leads as the most-visited Travel website in the list.
The convenience of booking trips and locating travel information online continues to appeal to many users, especially among India’s young Internet population. As the online travel industry matures it will be important for brands to provide increasing functionality, ease of use and security to its users to effectively compete in this growing market.
Each of the top 10 properties in the category shows a strong growth in the past year.
- Indian Railways leads as the most-visited Travel website with 8.4 million visitors, an increase of 8 percent from the previous year.
- [advt]Online Travel Agent sites (OTAs) secured the remainder of the four top spots in the category.
- MakeMyTrip reached nearly 3.9 million visitors (up 63 percent)
- Yatra Online with 3.5 million visitors (up 82 percent)
- ClearTrip.com with more than 2.1 million visitors (up 80 percent)
- U.S.based Expedia secured the #5 position with 1.8 million visitors (up 12 percent)
Travel Site Visitation Grows 32 Percent in the Past Year
In April 2011, 18.5 million online users age 15 or older visited a Travel site from a home or work location, an increase of 32 percent from the previous year. Each of the top 10 properties in the category experienced strong growth in the past year. Indian Railways led as the most-visited Travel destination with 8.4 million visitors, an increase of 8 percent from the previous year. Online Travel Agent sites (OTAs) secured the remainder of the four top spots in the category.
MakeMyTrip reached nearly 3.9 million visitors (up 63 percent) followed by Yatra Online with 3.5 million visitors (up 82 percent) and ClearTrip.com with more than 2.1 million visitors (up 80 percent). U.S.-based Expedia Inc. secured the #5 position with 1.8 million visitors (up 12 percent).
Kedar Gavane, comScore Director for India said:
“The online travel category continues to show strong growth in India. The convenience of booking trips and locating travel information online continues to appeal to many users, especially among India’s young Internet population. As the online travel industry matures it will be important for brands to provide increasing functionality, ease of use and security to its users to effectively compete in this growing market.”
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