Blu-ray Disc is the next-generation optical disc format for high definition audio-video and high-capacity data software applications. A single-layer Blu-ray Disc holds up to 25 gigabytes of data and a double-layer Blu-ray Disc holds up to 50 gigabytes of data. The Blu-ray Disc medium can deliver a quality Full HD 3D experience to the living room.
The Blu-ray Disc Association (BDA), with more than 180 members, promotes and develops business opportunities for Blu-ray Disc. The Association announced the finalization and release of the “Blu-ray 3DTM” specification. The specification represents the work of the leading Hollywood studios and consumer electronic and computer manufacturers. The Blu-ray 3DTM specification will enable the home entertainment industry to bring the 3D experience into consumers’ living rooms on Blu-ray Disc, the most capable high definition home entertainment platform.
The Blu-ray 3D specification fully leverages the technical advantages of the Blu-ray Disc format to deliver unmatched picture quality as well as uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software. The Blu-ray 3DTM is expected to reach consumers in 2010.
The specification allows every Blu-ray 3D player and movie to deliver Full HD 1080p resolution to each eye, thereby maintaining the industry leading image quality to which Blu-ray Disc viewers are accustomed.
The Blu-ray 3D products will deliver the 3D image to any compatible 3D display, regardless of whether that display uses LCD, Plasma or other technology and regardless of what 3D technology the display uses to deliver the image to the viewer’s eyes.
This is simply the best available platform for bringing 3D into the home. The disc capacity and bit rates Blu-ray Disc enables to deliver 3D in Full HD 1080p high definition resolution.
The Blu-ray 3D specification is also designed to allow PS3 game consoles to play back Blu-ray 3D content in 3D. The specification also supports playback of 2D discs in forthcoming 3D players and can enable 2D playback of Blu-ray 3D discs on the large installed base of Blu-ray Disc players currently in homes around the world.
The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players.
The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.