YOU Broadband Customers to Get Full Version PC Games from Zapak Plus

YOU Broadband & Cable India Limited has announced its association with Zapak Digital Entertainment Limited to provide World’s best full version PC games to its customers.

Through this association, YOU Broadband customers will get access to Zapak Plus, the recently launched subscription based gaming service by Zapak. The service includes two plans – 3 monthGold Pack @ Rs 297 and 1 month Gold Pack @ Rs 99.

As an introductory offer YOU Broadband customers will get the 3 month Gold Pack at a special price of Rs 249/- only. This offer is valid till August 31, 2011.

Some of the sought after games available for YOU Broadband customers are Dirt, Ashes Cricket, Cricket Power, Flatout, Grid, etc. Customers can log on to YOU Broadband website (www.youbroadband.zapakplus.com), select the desired plan and get gaming.

[advt]From a business perspective, increase in broadband adoption is driving online & PC games in India. With 12.32 million subscribers as on June 2011, broadband adoption in the country is growing at an annual rate of over 30%. On the other hand, the latest FICCI-KPMG Indian Media and Entertainment Industry Report 2011 puts the Online and PC gaming market at Rs 1.5 billion, which accounts for 15 per cent of the overall Rs 10 billion gaming market. This segment is expected to grow at a CAGR of 35 per cent to reach Rs 6.7 billion in 2015. It is clear that increase in PC penetration and broadband user base drives the gaming industry.

Terming games as a value proposition for customers, E.V.S. Chakravarthy, CEO & MD, YOU Broadband & Cable India Limited said:

“Broadband will herald the next big revolution in the country. With rising broadband adoption, the challenge for service providers is to make the user experience exciting. Games along with other value added services allow users to explore theexciting world of broadband. Our association with Zapak is a step in this journey of exploration, which we believe our customers will enjoy as it offers an incredible number of latest games from different genres.”

Commenting on the association, Chirag Shah, VP, New Business:

 “Zapak Plus, our subscription based service offers world’s best PC titles to the users. With this association with You Broadband we are looking at extending the reach of the service to broadband users and provide them with more and better content to access. Gaming is a popular choice amongst broadband users and with increase in adoption of broadband in India we believe such associations and value added services will offer great value for money to the users and expand the end offerings.”