Google Patent for Ringback Advertising
A patent application called “Ringback Advertising” is assigned to Google, which seems to be Google’s plans to monetize Google Voice service by play ads while a call is dialing or placed on hold. It describes a system for delivering ads to any sort of phone system, including IP, cellular, or landline phones. The idea is to place software somewhere within the flow of telephony data that can identify when a given call is not active, then request audio ads for delivery during that time. Read full story »
