Tata Teleservices launched a unique and innovative campaign, ‘Leave Office Early’. The objective behind the campaign is simple and most effective-to get all Indians to begin to appreciate more the time that they have outside their professional sphere, and to achieve a harmonious work-life balance.
To give the campaign more of an allure and positively impact thousands of working professionals, Tata Teleservices Limited will capitalize on the Tata Photon Plus promise of ‘Get Speed, Get Time’. The ‘Leave Office Early’ campaign drives on Photon Plus‘ core brand premise of ‘Get Speed, Get Time’, and will offering differentiated merchandise and goodies, as also a grand concert by Neeraj Sridhar, of Bombay Vikings’ fame.
The innovative campaign breaks away from the stereotypical ‘Work for Life’ theme, encouraging all Indians instead to finish work early at least on one day and pamper their own selves by doing what they enjoy the most. Tata Teleservices Limited has identified 24 June 2011 as the day when India will observe this ground-breaking initiative.
The Leave Office Early campaign will be rolled out on 1 June 2011, with the unveiling of a new microsite, www.leaveofficeearly.com, where anyone can visit and register themselves. The grand finale of the campaign, as mentioned earlier, will be on 24 June 2011.
The campaign centers around the new national dialogue on work and family balance. The Leave Office Early campaign is not just any campaign; it is, in fact, a philosophy to live a balanced life and get time to do what you would love to do. Through this campaign, it is TTL’s endeavor to urge everyone to go ahead and take a pledge of leaving work early once every few weeks and spend time doing what they love to do.
[advt]The Leave Office Early campaign is a concept where TTL will emphasize the importance of using high-speed mobile Internet at work using the Tata Photon Plus platform, which will enable professionals faster downloads, uploads and mail speeds, thereby reducing the time needed to complete any on-line responsibilities. The campaign, spread a little over three weeks and concluding on 24 June 2011 in Bengaluru city in the first phase, will encourage people to finish their routine work and leave office little early on 24 June 2011. To facilitate this, TTL has associated with various partners across different categories-eating out, shopping, movies, other discounts and attractive offers.
To avail of these benefits, anyone has to just register himself/herself on leaveofficeearly.com. Users will be provided a unique code, along with details and coupons of various offers. He/she can carry a printout of these coupons to the partner outlet and redeem the benefit on 24 June 2011 between 4 pm and 8 pm. For the grand evening show on the same day-the concert by Neeraj Sridhar of Bombay Vikings’-those interested can collect their Exclusive Invitations from select TTL outlets.
Scheduled for a high-voltage release, the campaign will be rolled out in phases across the country. Starting from Bengaluru, the next phase of the campaign would be rolled out in a few other select cities as well. In Bengaluru, the campaign will be rolled out with a combination of social networking, radio, digital, outdoor and print media to drive awareness and encourage people to pamper themselves.
The grand event by Bombay Vikings is set to be held from 6 pm onward at the Indoor Venue of Palace Grounds on Friday, 24 June 2011
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