Sony Ericsson ‘Xperia Studio’ for Artists and Collaborators Launched

Sony Ericsson has launched Xperia Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. The initiative reflects Sony Ericsson’s ongoing commitment to engage with consumers through high-quality entertaining content to inspire them to explore their Xperia phones in new ways.

Xperia Studio invites people across the globe to test the limits of mobile technology. Not by making calls clearer or screens brighter, but by seeing how a phone can remake reality.

Remaking Reality: The Sony Ericsson’s Xperia Studio invites creative thinkers, artists and intellectuals  – from collaborative artists in Denmark to astrophysicists in New York – to take the range of Xperia handsets to their absolute limits and ultimately ‘remake reality’. Content on the platform will be updated at regular intervals from the growing pool of contributors.

Blurring the boundaries of entertainment, technology and communications: The first phase of the project has seen collaborators from around the world use Xperia handsets to create content in unconventional and interesting ways – a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn. Each project has been video-documented and can be viewed on the Xperia Studio platform.

Collaborators from around the world: The project underlines Sony Ericsson’s heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications. The first round of collaborators involved in the Xperia Studio project includes:

• Illutron, a collaborative interactive art studio in Copenhagen
• Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
• Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
• Annabel Linquist – an artist and musician from New York
• Torey Kish – an extreme sports enthusiast from Brooklyn