Toyota Kirloskar Motor (TKM) unveiled the concept cars of its upcoming Etios Motor Racing Trophy, one make racing series. Continuing the Company's global legacy of motorsports, the racing tourney will be supported by one of the most accomplished and acclaimed companies in motorsport history - TRD (Toyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. This new venture from Toyota comes close on the heels of the very successful launches of the Etios, Etios Liva and their diesel versions, all introduced in over a span of a year. Etios Motor Racing (EMR) Concept Cars unveiled at Auto Expo 2012 ·

The EMR Trophy series that is slated to be held in the second half of 2013 will be based on a one-make racing championship platform, comprising of 5-6 individual race events, and will race the Etios Sedan Petrol in the first season. The cars will be FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series. Toyota will also partner and work closely with Indian motorsport experts such as Red Rooster Racing (International) Pvt., Ltd. based in Bangalore to better understand the needs of the sport and work towards popularizing it.

The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete among the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the 'fun to drive' aspect of the vehicle.

Mr. Hiroji Onishi, President, TMAP-Marketing and Sales said :

"One of our objectives is to contribute to local motorsports culture in every country we do business. In the Asia Pacific region, you can see good examples in countries like Japan and Thailand where Toyota and Toyota Technocraft (TRD) are the driving forces behind single-make races for entry-level young drivers. Today, I am very pleased to see the combination of Toyota and TRD happening again in India."

Mr. Sandeep Singh, DMD-Marketing, Toyota Kirloskar Motor said :

"The Etios Motor Racing is a special project to us, and we are very excited to introduce it to not only motorsport enthusiasts but also all existing Toyota fans and customers in the country. Capitalizing on our global motorsport heritage, and with support from experts of the renowned Toyota Racing Development, we see it as an ideal grass-roots category for young drivers to learn and make their way up the motorsport ladder. Through our racing initiatives, we will make motorsports more accessible not only to participants but spectators as well."
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