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 Post subject: Sun Direct Crossed 3 Million Subscribers, in #2 DTH Position
PostPosted: 05 Jul 2009, 19:14 
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Joined: 19 Jun 2009, 14:41
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Sun Direct created history by launching the first ever High Definition (HD) broadcast on DTH platform in India.

Adding another feather to the cap Sun Direct has crossed the 3 million subscriber base by MArch 2009 since its launch in December 2007. Sun Direct caters to every segment of the viewer ship through its innovative content packaging. This achievement qualifies Sun Direct to be the No 2 service DTH provider.

High Definition Television (HDTV) is considered as one of the world’s best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced. HDTV will improve the viewer experience by about 5 times over a regular television.

The Common-wealth Games next year will unveil this next generation of television viewing in India as the same will be telecast in HD and it will be a viewer’s delight. Various international channels and content providers have been queued up for obtaining mandatory statuary compliance for broadcasting HD in India.

Sun Direct offers the biggest spread of 41 add-on packages ranging from Rs 6 to Rs 300 per month of the most viewed channels. Sun Direct offers a basic package of over 130+ channels in digital clarity with DVD quality pictures and sound for a introductory offer of Rs.499*( 5 months subscription i.e. just Rs.99/-* month) –(*Taxes Extra),along with free Dish and Set top box, excluding installation charges.

Sun Direct offers a total of 200+ channels and has all the most viewed and new channels broadcasted in the country. The packages are customized in such a way that the subscriber pays only for what they watch. Sun Direct has also recently introduced International channels in all their basic packs.

Sun Direct DTH is the:
1. First DTH player to launch MPEG 4 Technology
2. First DTH service to launch HD (High Definition) TV.
3. First DTH service to provide FREE customer premises equipments (set top box & dish)
4. First DTH service to provide 41 add on packages
5. First DTH player to achieve 3 million subscribers in approximately 1 year


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