FirstCry.com claims to be Asia's Largest Online Baby and Kids Store and India’s largest online shop for new mom and baby products, offering top of the line discounts on renowned national & International brands. Some of the most reputed brands available on FirstCry.com include Chicco, Graco, BSA, Johnson & Johnson, Medela, Pigeon, Fisher – Price, FunSkool, Lego, Disney & Barbie. FirstCry.com offers the widest range to chose from, boasting of over 20000+ products. Customers can avail benefits of free Shipping as well as CoD(Cash on Delivery) on purchase from the website.

It contains age-wise and sex-wise clothes, shows, toys, books, etc for babies. It is an online store for babies, moms, expecting moms. It is a repository of accessories for moms and babies.