Infosys Drops, Wipro Retains Corporate Reputation

According to Nielsen’s corporate image monitor that measures people’s perception of the image of India’s leading firms, Tata Steel, Tata Motors, Aditya Birla Nuvo, Wipro and Bharti Airtel have been rated as the top five firms, respectively.

Infosys has dropped to number seven in 2010, compared to the number two position in 2008. Wipro was ranked fourth in 2008, which it has retained this time also. The study was not conducted in 2009.

In the previous survey, Tata Motors was ranked first and Tata Steel was at the fifth position. Aditya Birla Nuvo and Bharti Airtel did not figure in top 10 list of the last survey.

As per the study, elements that drive corporate reputation are customer service, product quality, financial performance, innovation, pace of growth, media visibility, vision, leadership and talent pool.

The Nielsen Corporate Image Monitor is an annual syndicated study conducted by the Nielsen Company. The selection of companies for the survey is based on market capitalisation, sale and assets. The survey represents the view of 1,705 people, including policy makers, investors, corporate executives, influence groups, corporate elites and general public, across the top seven metros, according to Nielsen. The rating is a summation of the organisation’s past actions, experiences of stakeholders as well as the communication, in the eyes of the internal and external stakeholder. [via]