Idea Cellular Launches Android Smartphones to Promote its 3G Services in India
Idea Cellular announced the launch of a range of 3G smartphones starting at Rs. 5,850 onwards, to drive penetration of data services in the country. Mobile users in India can access some of the world’s best handset features and Idea’s 3G applications on Android based smartphones, for as low Rs. 2,609!
The new Idea smartphones have been affordably priced to ensure rapid uptake by both – 2G users wishing to upgrade to 3G, and existing 3G users – especially in the semi-urban parts of the country which are traditional strongholds of Idea.
As a special introductory offer, Idea is offering data services worth Rs. 3,500* with Rs. 259 pack, along with the new 3G smartphones. Hence, for the smartphone which is priced at Rs. 5,850, Idea 3G user gets it for a value of just Rs. 2,609. Likewise, the handset priced at Rs. 7,992 has a value of just Rs. 4,751 for Idea 3G users, thus making them the best buys in their respective segments.
The new Idea 3G smartphones will be available at all major mobile retail stores and Idea outlets across all major cities in India.
Launching the new phones, Mr. Himanshu Kapania, Managing Director, Idea Cellular said,
“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services in areas of industrial and commercial activity, centers of learning, and high potential rural hinterlands.”
According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular,
“Worldwide, smartphones are witnessing rapid uptake due to their multitasking capabilities and vast range of applications. While data uptake has witnessed steady growth ever since 3G services were launched in India, the progress and proliferation will be spurred with the availability of affordable 3G devices. Idea 3G smartphones will not only offer the best apps and technology experience to our users, at the most affordable price points, but are also loaded with huge data benefits and free offers exclusively for Idea users.”
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