Bango – Marketing and Billing Through Mobile Phones
Bango provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users. Its products collect payment from mobile users for on-line content and services, and provide accurate analytics for mobile marketing campaigns and sites.
The internet on mobile phones
- Bango’s technology is global and it brings great benefits:
- Superior user experience familiar to hundreds of millions who have used the desktop web
- Capitalize on the growing number of search marketing and advertising opportunities available on mobile
- Reach a global market, no longer restricted to promotions in individual countries
- Measure the value of mobile marketing investments and determine ROI.
Bango Analytics delivers 8x greater accuracy than other analytics products. With Bango Analytics you can record and analyze every individual interacting with your mobile site and measure the effectiveness of your mobile marketing campaigns. Bango Analytics works across all phones and all networks – even over Wi-Fi connections.
- Unique user ID for ALL your visitors delivers 8x greater accuracy than other leading solutions
- Independently measure all mobile advertising and marketing campaigns to maximize your ROI
- Analyze your applications – from promotional campaigns to in-application usage
- Accurate data in real-time for the fastest reactions
- Powerful filtering for precise segmentation – campaigns, search keywords, pages, referrers, country, phone, operators and more
- Export reports and integrate data into your own tools via comprehensive web service APIs
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